The Southeaster Conference has revised the current limitations on selling alcoholic beverages at athletic events.
According a post on the SEC Sports website here is the new policy, which will go into effect on August 1, 2019.
SEC Game Management Policy on Alcohol (adopted May 31, 2019; effective August 1, 2019):
Each institution is permitted to determine the permissibility of selling alcoholic beverages in athletics venues and shall establish a policy governing the sale and distribution of alcoholic beverages in its athletics facilities.
Institutions that offer alcohol sales in public areas must incorporate Conference-wide alcohol management expectations, which include:
Alcoholic beverages are to be sold and dispensed only at designated stationary locations.
Alcoholic beverages may not be sold by vendors within the seating areas.
Identification check is required at every point of sale to prevent sales to minors.
Alcoholic beverage sales are limited to beer and wine only (no hard liquor or mixed drinks may be sold in public seating areas).
Limits must be established on the number of drinks purchased at one time by an individual;
Alcohol must be dispensed into cups;
Safe server training and additional training for staff to handle high risk situations is required; and
Designated stop times for sale and/or distribution of alcohol must be enforced as follows: Football (end of 3rd quarter); Basketball (Men's-Second half 12-minute TV timeout; Women's-End of 3rd quarter); Baseball (end of the top of 7th inning); Softball (end of the top of the 5th inning); and Other Sports (At a designated time, no later than when 75% of the event's regulation length competition is scheduled to be completed).
Each year, the Conference membership shall review this policy to determine institutional compliance with established expectations and evaluate fan conduct and alcohol-related incidents for the purpose of determining the need to revise the Conference's alcohol policy.
Implementation of these management expectations does not include suites, clubs or private leased areas.
Each institution shall establish a policy for the admission of outside food and beverage into its facilities.
As with all areas of the stadium, maintaining the safety of patrons and participants and maintaining an atmosphere suitable for families is of utmost importance.
Advertising displays mentioning or promoting alcoholic beverage shall not be permitted in any playing facility with the exception of common point-of-sale signage.
In response to the updated policy, The University of Alabama released the following statement:
This new policy allows each campus to decide what is right for them. These guidelines will be helpful as we move forward and have future conversations. We have one of the best game-day atmospheres in the country, and we don’t envision making changes at this time.